Elite Marketing

Mastering Marketing Excellence: Unveiling the Elite Marketing Programme at UKTDC

Welcome to the Elite Marketing Programme at UKTDC – a transformative initiative featuring 22 comprehensive courses meticulously designed to empower professionals in the ever-evolving landscape of marketing. This innovative programme is strategically tailored to not only meet the distinct needs of governments but also to provide unparalleled value to private sectors and entities seeking to excel in the realm of marketing.

Marketing, as a cornerstone of organisational success, holds the key to unlocking new heights of visibility, influence, and growth. The Elite Marketing Programme at UKTDC is crafted to equip participants with cutting-edge strategies, insights, and skills essential for navigating the dynamic challenges of the contemporary market. As we delve into each of the 22 courses, our aim is to not only enhance marketing proficiency but also to foster a strategic mindset that catalyses positive impact for both governmental bodies and private enterprises.

Programme Contents

Course 1 – Introduction to Marketing

The programme begins by presenting candidates with a broad overview of the concept of marketing, along with a detailed breakdown of the marketing mix and its components. Important differences between selling and marketing are also discussed, along with the functions, objectives, and benefits of effective marketing from a business perspective.

Course 2 – Marketing Environment

Candidates are then introduced to the concept of the marketing environment, in which the characteristics of several different types of environments are discussed. Along with the internal environment, external environment, and micro-environment, learners consider a variety of economic, demographic, and sociocultural factors in marketing.

Course 3 – Markets and Market Segmentations

Segmentation and its role in the development of a marketing strategy is discussed in the third course, in which learners are familiarised with several market types and their characteristics. Programme content covers consumer markets, organisational markets, and other markets, alongside requirements for segmenting a market and types of buying situations.

Course 4 – Consumer Behaviour

The importance of carefully monitoring and analysing consumer behaviour is discussed in Course Four, which provides an overview of the main customer personas. Several factors that can influence consumer behaviour are also discussed, along with a breakdown of the consumer buying process, cultural factors that affect buying decisions, and more.

Course 5 – Market Research

Candidates are then provided with a crash-course introduction to market research activities, incorporating various different approaches to market research. A breakdown of the research process is provided, along with how to approach respondents in the right way, an introduction to quantitative data analysis, and tips for improved interview etiquette.

Course 6 – Marketing Planning

A detailed examination of the marketing planning process follows in the sixth course, in which candidates learn how to perform a marketing audit. Corporate marketing objectives are also discussed, along with promotional strategies, feedback systems, and how to effectively monitor and evaluate marketing performance.

Course 7 – Product Development and Product Lifecycle

The various stages of the product lifecycle are presented and discussed in Course Seven, along with appropriate marketing strategies and techniques at different stages of the PLC. Additional topics covered include new product development, the value of product innovation, concept development and testing, market testing, and more.

Course 8 – Product Pricing Strategies

Programme content then turns to the importance of appropriate product pricing strategies as a core component of a marketing plan. The function and value of price are discussed in-depth, along with various strategies for establishing viable pricing structures and the different types of costs that must be considered when pricing products.

Course 9 – Branding and Packaging

The meaning and importance of branding are examined in Course Nine, which presents candidates with tips and guidelines for selecting a good brand name. The functions and objectives of packaging are also discussed, along with the influence packaging has on consumer purchase decisions, packaging cost-effectiveness considerations, and common criticisms of packaging.

Course 10 – Channels of Distribution

Distribution channels are discussed in the tenth course, which guides learners through the process of determining which channels of distribution are appropriate for which products. Various factors influencing the appropriate choice of channel are discussed, along with the main functions and objectives of distribution channels in general.

Course 11 – Promotion Mix

Promotion as a key component in an effective marketing strategy is explored in Course 11, in which candidates consider the meaning and importance of promotion. The differences between marketing and promotion are also discussed, alongside a breakdown of the promotion mix and analysis of its components.

Course 12 – Personal Selling and Sales Promotion

The art of effective personal selling is dissected and discussed in Course 12, in which candidates learn how personal selling and sales promotion are two entirely different concepts. The importance of effective personal selling is also discussed, along with a breakdown of the personal selling process, the different types of personal selling, and more.

Course 13 – Advertising and Publicity

The functions and objectives of advertising are then analysed, along with how advertising and publicity are two different yet closely connected concepts. The communication objectives of advertising are examined, alongside the objectives of publicity, the potential benefits of positive publicity, and guidelines for effective advertising.

Course 14 – The Importance of Body Language in Sales

Non-verbal communication as a major selling tool follows in Course 14, in which candidates learn how to both interpret and use body language to their advantage. Other non-verbal cues such as facial expressions and gestures are also discussed, along with how voice characteristics can also play a key role in the selling process.

Course 15 – Building Relationships for Success in Sales

The potential benefits of a customer-focused approach to selling are then brought into discussion, in which candidates consider the value of viewing every exchange from the customer’s perspective. The role communication plays in customer relationship development and customer-focused selling in general is also discussed.

Course 16 – Telemarketing

Telephone sales and the art of effective telephone marketing are explored in Course 16, which discusses how telephone sales can be challenging and advantageous in equal measures. The importance of active listening skills in telemarketing is also discussed, along with tips for effective pre-call planning and how to develop a high-impact script.

Course 17 – Preparing for Sales Presentations

Helpful guidelines for maximising the impact and appeal of sales presentations are provided in Course 17, which also familiarises learners with the key elements of effective business proposals. The potential for preparation (or lack thereof) to make or break any important presentation is also discussed.

Course 18 – Techniques for Maximum Sales

Essential skills for smarter selling are analysed and discussed in Course 18, in which candidates learn how to leverage every possible sales opportunity. Productivity techniques for maximum selling are also discussed, along with the importance of maximising the value of every sale where possible.

Course 19 – Creativity and Innovation

Innovation and creativity as key performance drivers are examined in Course 19, in which learners consider the value of creativity and innovation from a marketing perspective. Individual and group techniques for creativity are also discussed, along with tips and guidelines for encouraging and nurturing creativity in a team.

Course 20 – Creating a PPC Campaign

Participants then study the basics of Pay Per Click (PPC) marketing, learning how to create and launch a

Join us on this transformative journey as we explore the critical facets of marketing excellence, enabling you to position your organisation strategically, engage target audiences effectively, and drive sustainable success. The Elite Marketing Programme at UKTDC is your gateway to mastering the art and science of marketing, contributing to the growth and prosperity of both the public and private sectors.